Cyara Xchange + Topgolf


October 27, 2022 at Topgolf, Pittsburgh

Cyara Xchange 2022 Is a Wrap!

We had an amazing time in Pittsburgh stepping away from screens to connect with industry innovators, current and prospective customers in our first face-to-face event in almost 3 years! Our theme for the day was Re-Imagining the Future of #CX, and the rapid pace of change in CX complexity. We explored how cloud migrations, demand for flawless omnichannel experiences and Conversational AI play in these changing dynamics.

We'd like to give a special thank you to our guest speakers from UPMC, Brian Sidell, IT Support Services and Brandon Meyer, Genesys Software Engineer for their discussion on the evolution of UPMC’s customer experience solutions and practices in the call center.

The conversation is never over so if you are interested in learning more about these topics, please contact us.

Stay tuned for more dates coming in 2023 for Xchange!

Xchange Attendee Insights

"Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo."

"Nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit amet consectetur adipisci[ng] velit, sed quia non numquam [do] eius modi tempora inci[di]dunt, ut labore et dolore magnam aliquam quaerat voluptatem."

"Ut enim ad minima veniam, quis nostrum[d] exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?"

Xchange 2022 Pittsburgh, PA

Want More Xchange?

Read the blog, and check out some video replays from past Xchange events.


9 AM — 9:30 AM Arrival, Breakfast & Networking
9:30 AM — 12 PM Welcome & Opening Remarks — VP of Sales, Rich York
Cyara’s Roadmap to Reimagining CX — VP of Product, Max Lipovetsky
Conversational AI/Future of Chatbots — Director of Digital, Christoph Börner
Networking Break
Fireside Chat & QA with UPMC (University of Pittsburgh Medical Center)

UPMC guest speakers Brian Sidell, IT Support Services, and Brandon Meyer, Genesys Software Engineer discussed the evolution of UPMC’s customer experience solutions and practices in the call center. Attendees learned how they used a reimagined approach to shift from manual to automated monitoring, which unleashed the power of their team’s processes, predictability, and proactive response planning to better serve their customers and community.
Closing Remarks — VP of Sales, Rich York
12 PM — 3 PM Lunch + Topgolf — Time for some fun!

Get Cyara Xchange Updates


Session speakers included Cyara’s VP of Product and Director of Digital, as well as thought leaders from two of the most premier leaders in North America’s Financial Service and Healthcare industries. Attendees heard firsthand how these leading industry experts are solving challenges, providing exceptional CX at scale, creating efficiencies within their technical environments, and leveraging conversational AI.

  • Rich York - Vice President, Sales, Cyara

    Rich York

    Rich York is a solutions-focused Veteran, Senior Executive, Advisor, and Innovator with more than 30 years of success in multiple vertical industries, global geographies, and technologies. His broad areas of expertise include leadership, cross-functional team building, coaching and mentoring, business development, business intelligence, SaaS, cloud solutions, enterprise architecture, sales process management, sales messaging, technical sales, major account sales, go-to-market strategy, Big Data, integration, data governance, global strategy, CX, and CRM.

    Rich holds a leadership position as the Vice President of North American Sales for Cyara, where he leads his team in helping enterprises ensure they can build flawless customer journeys across voice and digital channels while reducing the risk of customer-facing defects.

  • Max Lipovetsky - Vice President of Product, Cyara

    Max Lipovetsky

    Max recently joined Cyara as VP of Product to continue his journey over the past 20 years dedicated to helping drive product innovation in the realm of Customer Experience technology. His focus and expertise is on leading organizations in understanding their customers and leveraging technology to continuously innovate and improve their CX.

  • Christoph Börner - Senior Director - Digital, Cyara

    Christoph Börner

    Christoph Börner is a multi-organizational founder, developer, tester, speaker, and in his spare time, a pretty great drummer. Christoph started his career in the 2000s after studying Information Technology at the Technical University of Vienna. As a developer, he discovered a love for coding, breaking complex systems, hunting for bugs, and creating solutions. As his passions continue to evolve, Christoph began to dedicate more focus to quality assurance in the areas of Artificial Intelligence, Machine Learning and Conversational Interfaces. With this mindset Christoph, along with colleague and rock band partner Florian Treml, founded Botium, the leading industry standard in test automation for chatbots, voice assistants and conversational AI. Their open source framework is supported and used by a community of more than 250 thousand users around the globe.

  • Brian Sidell - Supervisor - IT Support Services, UPMC Health Plan

    Brian Sidell

    Brian oversees the day-to-day operation of UPMC Health Plan IT Support Services. His years of experience in leadership and project management span across Call Center Technology, CX Measurement, Data Analytics, Process Improvement, Training, and Operations. His strong dedication to industry leading employee and customer experience has helped him master the art of building strong relationships with internal teams and external customers, and making critical and timely decisions that drive business results.

  • Brandon Meyer - Genesys Software Engineer, UPMC Health Plan

    Brandon Meyer

    In his professional life, Brandon is a team-oriented member of UPMC Health Plan’s call center where he supports the Genesys architecture. He’s motivated by UPMC’s values and mission to serve the community by providing outstanding patient care and to shape tomorrow’s health system through clinical and technological innovation, research, and education. His experiences at UPMC have led him to become an expert in contact center technology, including earning certifications and training as a Genesys inbound and eServices engineer, Genesys iWD, Avaya ASA/PBX and NICE Engage. And when he’s not at work, Brandon is active in his community serving as a Young Adults Pastor and CityGroup Facilitator for Lifestone Church, and participant on the Pittsburgh Sports League.